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Why Start A Home Business?

By Karen Walker

Working from home is a dream for many – but actually going ahead and starting a home business is very difficult. So what makes so many people want to do it, and why would you ever try such a crazy thing? Here are some common reasons, and some things to consider.

You Can Build Your Great Idea.

It suddenly hit you like a bolt of lightning: you’ve thought of a great business idea. This is perhaps the number one reason that people go into business from home: they’ve come up with something great that they really believe in, but can’t afford to rent any business premises. It does depend on what the business is, but working from home is often ideal in these situations.

Remember, though, that even the best ideas take hard work to become a reality. The kind of ideas that are good for a home-based business are ones that can become at least partly real quickly, and start bringing in an income – you shouldn’t sit at home for a year working on something that’s making you nothing whatsoever.

You Can Make Your Hobby a Job.

Most people have something that they’re really passionate about, and would spend the rest of their life doing if they could, just for the enjoyment of it. Getting paid for doing what you love is obviously appealing – even if you only earn a living wage, it’d be your idea of paradise.

Make sure, though, that you’d be able to take it if you had to make a living from your passion. It’s the things we’re closest to that hurt us the most – think of how you might feel if no-one buys what you’ve made, or if they send it back and with a note saying “what rubbish, I demand a refund!” Can you cope with your hobby becoming commercial?

You’re Tired of Your Boss.

It seems like everyone hates their boss. They try to pretend like they’re your friend, but they’re not fooling anyone, are they? You’re forced to work to pointless deadlines and targets. Anytime you spot a better way of doing something you’re told that it’s impractical, or, worse, that it’s great but the stupid way of doing things is already ‘established’ and ‘policy’.

What you might not realise is that ‘being your own boss’ requires quite a lot of willpower. If there was no-one to make you get up in the morning and do any work, would you? Your home is supposed to be a place of rest and entertainment – and when it’s full of the equipment and temptation to do anything but work, working there can be hard.

You Want to Spend More Time with Your Family.

You feel like all you do is go to work, come home, and then sit around, too tired to do anything fun with your family. If you have children, they seem to be growing up so fast, and you’re missing it all – all because you have to go out and work.

Of course, the flipside here is that you might just end up spending too much time with your family, while you’re trying to work. When everyone knows you’ll be in the house all day, they’ll probably ask you to do all sorts of unimportant things, just because you’re available. It’s hard to say no, and before you know it, you’re doing the job of a full-time ‘housewife’ instead of what you set out to do.

You Don’t Like Wasting Time and Money Commuting.

After all, once you get to the office, what is there anyway? Offices are dreary environments, and terrible to work in – travelling for hours there and back and spending a significant proportion of your wages to do it seems completely pointless (especially if you live in the middle of nowhere). If you could work from home, think of the time you’d save… and time is money, isn’t it?

Don’t be surprised, however, if you start to feel trapped in your home, since you never leave it. Can you find good ways to get away from it all?

But Don’t Be Put Off.

While the list of warnings for working at home might look long, a list of warnings about working in an office would surely be longer. As long as you stay on your guard, you can get all the benefits of working from home without falling into any of the traps.

About the Author: Karen Walker assists individuals, entrepreneurs, network marketers, and independent professionals generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites:
http://www.cashflowquest.com
http://www.income-directory.com

Source: www.isnare.com

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Ten Ways To Make The Most Out Of An Affiliate Program

By Karen Walker

Any business, online or offline, that wouldn’t require any initial cash layout, would be a win-win situation.

This is what makes affiliate programs so much enticing. An affiliate program allows the affiliate marketer to act as a middleman between the consumer and the merchant, without having to add anything to the price of the product. The affiliate marketer is given a commission for every successful sale, and these percentages can be a substantial sum.

Many online citizens actually claim that they have given up their day jobs because of affiliate marketing. The amount they are earning from affiliate programs is significantly larger than their normal income.

If you wish to enter the very promising world of affiliate marketing, here are ten tips that would definitely help you maximize potential profit from the system.

1. Focus on a particular area of interest. You can’t sell products that target different markets. It is better to concentrate on one specific field, study its ins and outs, and work your way around its demands. To illustrate, if you choose dogs as an area of interest, research on the places where dog lovers gather online. Then look for an affiliate program that offers products which cater to their needs.

2. Choose an advantageous affiliate program. There are some things to consider when choosing the most profitable affiliate program. First among these is the salability-commission ratio. Usually, products which are difficult to sell offer a higher commission, whereas products that are easy to sell offer lower percentage cuts. Try to find an advantageous balance. Look for a product that is easy to sell and offers an attractive commission. Additionally, you should also consider the credibility and reliability of the affiliate program. Do they actually pay? Do they pay on time? Are their products worth something? These are but a few of the things you have to clarify before committing yourself to their terms.

3. Build a focused and content-filled site. You will primarily sell the affiliate products in your site. But if your site does not attract that many visitors, sales conversion is virtually impossible. Create a site that focuses on the area of interest you have chosen, and populate it with rich, informative content that people would love to read. Just like that famous line from the movie Field of Dreams, "build it and they will come."

4. Market your site. People would not automatically know about your site, so you have to advertise it across the web. Submit it to search engines, exchange links with well-visited sites, and promote it in online communities. You have to spread the word that your site exists, and that it’s good.

5. Market the product. Once a consistent influx of visitors is established, it’s time to promote the affiliate product you’re selling. This is usually done through a sales page that can be accessed from your site. A sales page is an article full of praises or the product. Things like "it changed my life," "the secret that they don’t want you to know," "be a millionaire in one week," and the likes are not uncommon lines for sales pages. But they work. Hire a professional ghostwriter to write a sales page for you.

6. Discard anonymity. Anonymity is a common thing on the internet, but it is bad for a business venture. People would rather deal with someone they know, rather than a username like B1GB3N or R2D2. Give your real name. You could choose to keep your contact information undisclosed however, until you become sure that the other party is likewise worthy of your trust.

7. Build a network. Befriend other affiliate marketers. Share information about the best deals, the most effective strategies, and perhaps, even some lists of potential buyers. Remember, the world is all about a network of contacts. Each person you know would eventually help you out at one point. There is no reason why the internet should be any different.

8. Build a list. It is not enough that a visitor visits your site. You have to keep him. He may not purchase any of your available products now, but there’s no telling that he won’t decide to buy your future offerings. So build a list by encouraging them to sign up. Create a free service that would make them keep in touch. Remember, a lost visitor is a lost sale.

9. Protect your link. Your affiliate link is the one thing that would inform your chosen affiliate program that you were the one who was responsible for a particular sale. Link theft is rampant these days, which is unfortunate, because in affiliate marketing, your link is your bread and butter. So protect your affiliate link at all costs.

10. Do not limit yourself to one affiliate program. Join as many as you can without losing the focus of what you want to sell. The greater the variety of the products you offer, the more chances that one will be bought. Joining affiliate programs is free, so might as well make the most out of it.

About the Author: Karen Walker assists individuals, entrepreneurs, network marketers, and independent professionals generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites:
http://www.CashFlowQuest.com
http://www.Income-Directory.com

Source: www.isnare.com

Get Traffic Soon and Surge Ahead or You'll Get Lost in the Internet Wilderness

By Kanaga Siva

Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget. Not that they are all short of funds but it takes time for them to be convinced about spending money. It is their desire and determination to cash in on the vast potential the Internet offers that has thrust them into this field of activity.

Follow these free, reliable methods and get the Traffic you desperately need to get noticed in the Internet. Some methods are time consuming and laborious but when money is the critical factor, time and labor should not be of major concern.

1. Reciprocal Linking.

Reciprocal linking is one of the most popular ways to get traffic to your Home Based Business site and also boost your rankings in the search engines. The strategy you should follow is: (a) Go to search engines such as Google, Yahoo or MSN and identify the websites that are similar or relevant to yours with high page ranks. (b)Eliminate those that are in direct competition to you. (c) Persuade and convince the webmasters to exchange links with you. (d) Identify quality websites i.e. websites with PR3 and over that have high traffic and exchange links with them.

2. Writing Articles.

One of the best ways to get high targeted traffic and one way links to your Home Business is to write articles and submit them to (a) Article Directories, (b) Ezine Publishers, and (c) High traffic websites that accept article submissions. Quality articles are in great demand and if you can write quality, thought provoking and educative articles in your field of expertise, your articles will definitely be accepted for publication. You should ensure that (a) you have a Resource Box at the bottom of the article. (b) And have your URL in the Resource Box. If your article is impressive you can expect a massive influx of visitors to your website via the resource box.

3. Submitting to Directories.

Once your website is ready with good content and quality links, you should start submitting your website to Search Engine Google and the Directories. Submitting to Directories is another way of getting additional targeted traffic to your website. This also increases your site's overall importance to obtain a high page rank. If you want to be visible in the internet world, getting listed in Directories especially in Directories with high page rank and traffic is the fastest way to do it. Some charge a fee for listing while others are free. Among the free directories some insist on a link back from your site. Link back to them happily and get listed.

4. Posting at Forums.

Another great way of getting free traffic is to post at discussion forums on a regular basis. If your contributions at these forums display good knowledge and authority, an immediate increase in your website traffic will be seen. To get the maximum benefit, (a) visit high traffic forums, (b) display your knowledge and (c) include your signature file and URL there. It is this URL that will siphon traffic to your site.

5. Emails.

The emails that you send out, whether it is personal or business can be a source of traffic. You have to ensure that your advertisement or signature is there at the bottom of the page with your URL. Though it might not be much traffic, nevertheless it is free traffic. Make the best use of it.

6 Tell a friend/Refer a friend.

Another source of traffic which is often overlooked is through your own website. Place a "Tell a Friend" or "Refer a Friend" image or script on your website. This can be obtained free from several sources, by searching in the search engines. Visitors, who sincerely appreciate your site and are grateful for the information and the resources provided, will pass on the good news to their friends.

7. eBay Traffic.

Traffic from eBay is not the normal channel but it is working for many. Any traffic that is free is what you need most. So (a) register yourself with eBay,

(b) go to the "about me" page and fill in useful information with a link to your website. If done correctly, you are certain to get a significant amount of traffic since millions visit eBay every month.

8. Fresh Content.

It is surprising that many webmasters spend much time in finding various avenues to attract visitors to their sites but overlook the importance of adding fresh content to their sites. Content is King and Search Engines love fresh content. Your visitors love them too. It does not cost you anything so add fresh content regularly and they will keep on returning again and again.

Millions of websites are lost deep down in the Internet Wilderness unheard of and unsung. Certainly you don’t want to be one of those! Get started. Start making money from home by implementing your Internet Marketing program.

Copyright © 2005 Kanaga Siva
Kanaga Siva has been a Marketing Manager and Business Manager and has a wealth of experience in Marketing. He now operates his own Home Based Business. For Articles, Resources, Tips and Ideas to start a Home Based Business from anywhere in the World and for other recommended Programs to make money from home, visit his website, http://www.business-fromhome.com

Article Source: http://www.free-articles-zone.com

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Dealing With Digital Disease

By Karen Walker

A virus is a program that replicates itself. It cannot exist on its own so it attaches to another program, usually an executable one. A worm is like a virus—it also replicates itself. However, it can stand on its own and does not need another program to run. It usually infects your computer’s networking features, which includes its internet connection.

Spyware and adware go hand-in-hand. Spyware is a kind of program which gathers information, specifically browsing habits. It tracks down what kind of sites you visit, and the adware will generate ads that fit with your interest which the spyware based on information it gathered in the first place.

Malware is malicious software. It’s any program that is useless, or worse, destructive. A Trojan a program pretending to be good but once it’s deep in your system it proves to be quite the opposite.

In spite of all their differences, they have one thing in common: they are out to give you headaches by rendering your computer unusable.

To protect your computer as much as possible from being infected, here are four dangerous activities that you should avoid, or at least minimize:

• Opening email attachments

Do not open any email attachments if they aren’t scanned by antivirus software. Worms can spread through email, so even a friend can unwittingly send you one by way of an attachment.

• Internet File-sharing

In file-sharing via the internet, your computer is exposed and open to others it is communicating with. If other computers’ files can be transferred to yours, the same thing can be said about a virus, if the others are infected.

• Downloading free software of questionable origins

Free software is free for a reason. If you bothered to read the End User License Agreement (EULA) of a software you are installing—which you probably didn’t—you most likely will come upon a short and tiny clause saying that if you agree to the terms, you are allowing advertisements to pop up on your screen, or other software to be installed in your system. So be careful with what you download. Read product reviews and find out if other people got headaches from using it.

• Visiting ad-heavy sites

If you visit a site and you’re immediately bombarded with pop-up ads, leave immediately. You might click on an ad that activates an automatic download of malicious software to your computer.

Here is a list of activities which you should be doing instead:

• Invest in good antivirus software. Going online without the protection of antivirus software is like going out naked in the snow. That’s just how vulnerable an unprotected computer is.

• Most antivirus software packages include an internet security program (also known as firewall). A firewall acts as a barricade between you and unwanted content from the internet. When buying antivirus software, it’s better to shell out for the internet security as well.

• Once antivirus software is installed in your computer, keep it updated always so it can recognize and remove newly released viruses.

• Whatever browser you are using, check that its security settings are all in default unless you really know what you are doing.

• Periodically delete files that you no longer use.

• Download spyware- and adware-removal tools and run them at least once a week. Be warned that many of these removal programs are a scam, so make sure that what you download is reliable. You can easily search for product reviews to check if the program is legitimate or otherwise.

• Back up all your important files all the time.

• If possible, have two computers at home. One will be used to connect to the internet, and the other should not be connected at all. The second computer will act as storage of all your important files so that even if the first one crashes, your life won’t be in ruins.

Don’t be dependent on removal tools and antivirus software packages, though. A bit of prevention is always worth a megabyte of cure.

About the Author: Karen Walker assists individuals, entrepreneurs, network marketers, and independent professionals generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites:
http://www.cashflowquest.com
http://www.income-directory.com

Source: www.isnare.com

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How To Boost Your Traffic And Profits With Content!

By Karen Walker

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.

... Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

About the Author: Karen Walker assists individuals, entrepreneurs, network marketers, and independent professionals generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites: http://www.cashflowquest.com
http://www.income-directory.com

Source: www.isnare.com

Increasing Your Search Engine Ranking

By Karen Walker

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

About the Author: Karen Walker assists individuals, entrepreneurs, network marketers, and independent professionals generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites: http://www.cashflowquest.com
http://www.income-directory.com

Source: www.isnare.com

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How To Turn Your Articles Into A Viral Traffic Stampede

By Alli Ross

By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles you have circulating the internet, the more targeted traffic they will send to your site.

Now, you may be thinking that writing just isn't your thing, but I'm about to show you just how easy it can be.Read on to find out a simple method that will have you ripping out articles in record time.

1. Killer title - The first step is to create a killer title. Authors know that the difference between a bestseller and a dud can come simply through the title of a book. The same thing goes for articles. You must grab the reader out of their chair with an attention-grabbing title. Here are a few to get you started.

Powerful Secret that pulls in thousands of devoted subscribers

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2. Grab your audience with an eye-opening introductory sentence. An example might be:

Did you know that 90% of all traffic comes from search engines? Are you taking advantage of this traffic goldmine?

Next, you would uncover your valuable information in the body of the article.

3. The body of the article is the main course of the entire juicy feast. A simple way is to create an outline You could use:

Problem 1 > Solution 1 > Problem 2 > Solution 2 , etc.

If you're writing a "tips" article, you can simply write about each tip, divided into paragraphs.

Make sure your articles are fast and fun. Use bullets, numbered lists, and sub-headings to make it easy to read.

4. Summarize your article with a call to action. End your article by summarizing the main points and getting the reader to take action.

5. Next is one of the most crucial steps: a powerful resource box. This is a 3-6 line ad that sends readers to your website. To get readers to click you must offer a strong benefit. Don't try to sell in your resource box. You must first establish a relationship. So first, try to get them subscribed to your newsletter or autoresponder. Entice them with a free offer. Here is an example of a powerful resource box:

Alli Ross, is the wacky marketing chick at StickyArticle.com . She also publishes a blog packed with powerful tips that will send hundreds of targeted visitors to your site. Grab your power-packed traffic at http://www.trafficoverload.blogspot.com.

Your resource box should include your name, your website address, a strong benefit, and a call to action.

Each of your articles has the potential to send you hundreds of visitors. Short articles perform the best, usually 200 - 600 words. Be sure that each of your articles contains a killer title with an attention-grabbing opener. Continue your article with a body packed with great info. People won't come to your site if you don't provide valuable information. Do not load the body of your article with links back to your site. This will lower the acceptance of the articles for reprint by other publishers. Allow your resource box to flood your site with quality traffic and soon you will be on your way to increased visitors and increased sales.

About the Author: Alli Ross, is the wacky marketing chick at http://StickyArticle.com , where you can submit your articles for free exposure.

Source: www.isnare.com

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John Reese's Top Traffic Secrets

By Alli Ross

John Reese has proven himself as one of the top internet marketers. Here are some of his best traffic secrets.

Track all sources of traffic generation.

John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.

Content is King

On the internet, people are searching for one thing....... Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like www.ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.

I have one site that has around 25,000 pages and receives about 2,500 visitors a day. The vast majority of this traffic comes from the search engines. Are you starting to see how powerful this can be?

An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.

Banner Ads

John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.

Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.

Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.

A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.

Take advantage of your virtual real estate.

Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.

It is very important to funnel traffic from within the multiple sites you may have.

Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:

Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.

Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.

There are unlimited possibilities, be creative!

Online group participation can produce a no-cost stream of traffic and sales.

Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.

This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.

About the Author: Alli Ross, is the wacky marketing chick at http://www.stickyarticle.com , where you can submit your articles for free exposure..She also publishes a blog packed with powerful traffic tips at http://www.trafficoverload.blogspot.com

Source: www.isnare.com

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Adsense Tricks To Explode Your Profits

By Alli Ross

There are many adsense tips floating around the internet. Here are some adsense tricks that can drastically increase your CTR and your profits.

Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color. A good example can be seen at www.lockergnome.com

- Place images directly above your ads. This simple technique has been known to increase CTR by 400%. To keep the images fresh some people randomize related images on their site using PHP code. You can see an example of these images at http://www.how-to-make-money-online.info/

- Google has cited the 336x280 large rectangle as the most effective ad size.

- Place ads where your visitors will likely be focused.

Check out this heat map by Google - http://www.google.com/support/adsense/bin/static.py?page=tips.html

- Weave your articles into your content. This is shown at lockergnome.com

- Place link units in the top left-hand corner. This part of the website has shown to be clicked on more than any other part of the page. You can see an example at lockergnome.com. (Look at the links at the top, towards the left in blue.)

- Take advantage of the "alternate URL" feature to avoid Public Service Ads that seep money away from your website.

- One of the best things you can do is add additional pages to your site. A web site with thousands of pages and tons of content often does very well in the search engines. You can get free content from article directories. You could also use public domain content, which is a favorite tactic of John Reese. Or, you could use content in the creative commons. This is getting easier than ever now that Yahoo and others have created a search engine specifically for content in the creative commons.

Succeeding with adsense is largely determined by the amount of traffic to your site. However, there are many adsense tricks that you can employ to get the most possible out of your site. Often times, this means doubling, tripling, or even quadrupling your earnings. The key is to find out what works for your web site. Testing and tracking is the key to increased revenue!

About the Author: Alli Ross is the marketing chick at http://www.stickyarticle.com, where you can submit your articles for free exposure.

Source: www.isnare.com

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Simple Changes That Explode Your Response Rate

By Alli Ross

John Reese, Jason Potash, and Joe Vitale are all very well known online marketers that have achieved conversion rates of 10% or more. Now, why does these online marketers have such high conversion rates while the majority of sites on the internet are only obtaining about a 1% conversion rate? It's simple. They invests lot of time and effort into improving their conversion rate. They know that small changes to a web site can make huge impacts to your bottom line. Here are some simple changes that can make a dramatic difference in your own profits.

Headline

A change in your headline alone can produce a 1,900% increase in your income. This is one of the most crucial parts of your sales page and can pull in 80% of the orders if done correctly. Your headline should concentrate on the biggest benefit of your product. In addition, it should create enough curiosity to compel the reader into the sales copy.

One of the most powerful words in sales copy is the word you. This is also true for headlines. Using the word you or your in your headline and sales copy transfers ownership and makes your writing much more personal.

Color of Your Background

The color of your background is a very simple change that can raise your sales by up to 30%. The most effective color is dark blue, but grey, black, and white also work pretty well. All aspects of your sales letter must be tested because different market segments respond differently.

Audio Marketing

Adding audio to your order page could catapult your sales by 437%. Audio makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above your recording and see how this affects your sales conversions.

Pop-Ups

Pop-ups are a powerful tool for collecting the email addresses of potential customers. It is also a good way to catch your visitors by the tail before they leave your site. You don't want any of your web site visitors to go to waste. So, before they leave, grab them with a pop-up. With a pop up you can introduce them to your other products, subscribe them to your newsletter, or find out why they didn't buy your product. It is crucial to know exactly what your visitors are looking for. When you know what your targeted visitors want, you can target your marketing and catapult your conversion rates.

Font Colors

Colors play a big part in online marketing. You can crank up your conversion rate by using red font for your heading and subheadings. Yellow highlighting can also rev up your response rates.

Make sure that your copy is fast and fun. Use yellow highlighting, underling, and bolding for things that you want to emphasize. All readers on the internet are scanners. Your sales letter will not be read word for word. Because of this, you must make sure that your most important points stand out.

Number and Text of Your Order Buttons

Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.

Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.

Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.

Click here to order

Click here to grab your copy of _____________

There are so many sites that still do not include a call to action. You must clearly explain to your visitors what you want them to do. Marketers have proven that you will increase your sales by at least 80% simply by asking for the order.

Newsletters / Autoresponders

Unfortunately, not everyone that comes to your site will be ready to buy. Actually, this is usually 90% or more of the visitors that arrive at your site. However, to be successful, you must be able to stay in contact with potential customers. In order to do this you must capture their email address by offering a newsletter or autoresponder. You can do this through a pop-up or subscription form. Some of the best places for a subscription form include the top-left hand of your sales page and the very bottom of your sales copy.

Limited Choices

Limit your visitors to a single choice. Your sales page should have one main goal: to sell one, individual product. You may have a secondary purpose of subscribing visitors to your newsletter, but this is not the main point of the page. The more choices you give people to surf around your site, the more confused they become and many will often just click away to somewhere else. By focusing your potential customers, you can crank up your conversion rates.

Web Site Copy

- Strong testimonials can increase your sales by a phenomenal 250%. Gaining credibility is crucial on the internet where there are no sales reps on hand to talk to personally. When your visitors see that other people have risked doing business with you and have been pleased with the results, you gain trust that cannot be bought. However, when lost, it is nearly impossible to gain back.

For a testimonial to be effective, it must contain the following elements:

- A good testimonial is descriptive! Avoid using one and two word testimonials. People will be much more influenced by longer testimonials that contain solid numbers and facts about the benefits they experienced.

- List the customer's full name, business name, and URL.

- Do NOT edit your testimonials. This is an unethical practice. However, correcting the spelling would be acceptable

So, how do you go about collecting these powerful testimonials? There are a couple of options. You may ask current customers for testimonials. Many times, you may have many very happy customers who just never really thought about sending in a testimonial. They are very likely to be responsive if you approach them and explain to them how both of you stand to benefit.

Another option is to give a couple of your products away for free in exchange for a testimonial. This has proven to be very effective in some cases.

Nevertheless, be sure to incorporate testimonials into your overall marketing plan. Research has shown that they work best when placed right below the headline.

A strong guarantee helps alleviate any anxiety the customer may be feeling about ordering from you. Your guarantee shows that you have confidence in what you are selling. Did you know that the longer your guarantee is for, the fewer returns you will receive? This is a simple solution that will increase your bottom line and reduce the headache of filing returns. So go ahead and give your customers a one year guarantee. If you want to gain their trust even further and lower your return rate, give them a lifetime guarantee. Remember, your first-time customer is often worth much more than just their initial purchase. Your current customers are the most valuable sources of repeat sales. Always keep this in mind when marketing to a lifetime customer.

No matter what you are selling online, you can increase your conversion rates by using pictures of your products. This is especially true for ebooks.

People are visual. A three-dimensional picture of your product can:

- increase your pageviews by 300%

- increase actions (clickthroughs, downloads, responses, signups, subscriptions, phone calls, emails, and sales!) by 200%.

Increase time spent at your site by 50%. Any time people stay longer at your site, your chances of making the sale are higher.

Another important feature of a good sales page are bonuses. A bonus that is related to your product increases the perceived value of your offering. People are always looking to get more bang for their buck. A bonus can be one of your best sources for closing the sale.

By making the bonus a "limited time offer", you create a sense of urgency. Anticipation is one of the most powerful tools in online marketing. When used appropriately, it can drastically increase your response rate.

You are now coming near the end of your sales letter. Add some personalization with a handwritten P.S. Some online marketers even use a P.S.S. and a P.S.S.S. Test a combination to see what works best for you.

Now it's your turn to put these strategies to the test. If you decide not to, you will lose out on thousands of dollars. Think about it...

You make a few changes to your headline: 1,900% increase in income

You use dark blue or black for your background: bump your sales by 30%

You add audio to your order page: Your sales shoot up by 437%

You ask for the order and place multiple links to your order page: boost your sales by 319%

In that short list you've already multiplied your profits by over 2,500%.

I dare you to test and track to make it even better.

About the Author: Alli Ross is the marketing chick at www.StickyArticle.com, where you can submit your articles for free exposure.

Source: www.isnare.com

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Want To Be A Web Guru? Here's A Jump-Start Plan

By Amrou Sukhon

Guess what my fast-start recommendation is? You got it - write articles for other publishers. Why is this such a common suggestion? Could it be because - it works? This is the fastest and easiest way by far to get a following of people who recognize your name and listen to what you recommend.

When I was newly online and learning about online business, clicking on the links in articles, forums, and discussion groups signatures was my primary method of finding good information.

I reasoned that if the person was published, odds were that they were somewhat of an expert on that subject. And, if they were experts, the products and services they sold or recommended were likely to be good. Those were the people whose products I bought and whose lists I joined.

If you include a signature with each article, including a line or two about your business and your website URL and/or email address, you may be very amazed at the traffic it will generate for you - the best kind of targeted traffic, too!

Are you having trouble just getting started? I understand. And I can't tell you that writing isn't hard work. It certainly is for me. But once you write the first article it gets much easier. In fact, you may discover, as I did, that you have a hard time stopping!

Here's a "jump-start plan" to get you going:

1. Get a notebook and pen, or if you are a "cut and paste" writer like me - a word processor or computer, and just brainstorm ideas for articles. If you are at a total loss, go and read some articles in other's e-zines or websites. That may spark an idea for a different approach to the same subject or remind you of your own experiences in that area.

Think about what You need or want to know. What have you learned from experience that might help others? Once you get started you will come up with many ideas. Write each one down. If you think of a good title for that article, write that down too. Make it "catchy."

2. What you should do next depends on you. There are several ways writers' work, depending on their personalities. You may like to order and organize your points first by making an outline of the information you plan to include or the points you intend to make. Then all you have to do is go back and "flesh out" the points, adding useful facts or links to more information.

Or, you may be a natural teacher, and write just as though you are explaining the subject to the reader in person. Either method is fine, just do what is comfortable for you. One method may work best for one kind of article and the other for another kind.

3. In either case, don't forget to add "personality" to your writing. Share some of yourself with your readers, make your writing uniquely your own. It's fine to read e-zines and others' articles to see what people may be interested in and spark your own ideas, but don't pattern yourself after someone else. People want to feel that they know You - Your knowledge and personality. This is what builds loyalty.

If it fits with your subject, don't be afraid to mention your product or service and give the URL or email address, but DON'T write a "glorified ad" and call it an article! That can offend a publisher so that they won't even consider articles from you in the future.

4. After you've finished writing your article, read it through aloud, preferably to someone else who will ask questions if they don't understand some point. (You may get an idea for a sequel here too!}

5. Run a spell checker! If you own Microsoft Word or something similar, run the grammar checker also. Have someone else proof-read it for you. Even professional proof-readers will tell you that they try to have someone else proof-read their own writing, because it is next to impossible to catch your own mistakes.

6. Once you finish your article and make any necessary changes, you will need to submit it to as many websites and e-zines as you can. Search the web for "article directory" and you will find many places to submit your article for free. There are also, of course, paid services and software that will do the submissions for you, but you may want to wait until you have successfully written a few articles before you choose to pay.

As I said earlier, writing is hard work for me, and I reworked my first article many times before I was satisfied. But if you persevere you may discover that it can be loads of fun as well as a great promotion method and a quick path to "web-guru-ness.

About the Author: Amrou Sukhon is an affiliate marketing expert who has successfully promoted many different affiliate programs, and Helping all who are determined to succeed http://www.goaboutmarketing.com/

Source: www.isnare.com

Launch Your Home-Based Retail Business Through The Roof

By Donald Lee

You had a great idea when you decided to open a home-based Internet retail business. You became a "power seller". as people in the online retail business world call you. Your goal is to move tons of merchandise through Web auction sites and classifieds services without ever leaving the comfort of your home office. Drop shipping gives you the opportunity to accomplish your dreams and more. The sky is the limit if you know how to get your business off the
ground.

Drop shipping can launch your business into successful orbit, but it isn't rocket science. With this unique way of doing business, you enlist the services of a wholesale merchandise company. The wholesale company takes care of the stockpiling and storing of your product. It even covers the shipping and handling charges when one of your customers orders an item.

This means you don't have to rent thousands of square feet to warehouse your inventory, and you're free from the liability that comes with direct delivery to your customers. Your only expenses are the membership fee of your particular wholesaler, along with the fees and percentages you lose to advertising and auctioning online. If you play your cards right with these fees, you can build yourself a very cost-effective-and most importantly, profitable-home based business.

Experienced online retailers have learned the tricks of the trade to do just that. Here are the key secrets that they, your competitors, don't want you to know. These three tips will stack the deck in your favor, helping you to grow your clientele while avoiding the pitfalls of doing ecommerce.

Get sold on your wholesaler. Nowadays, wholesalers are a dime a dozen, so don't settle on the first one that comes your way. Let wholesalers compete for your business, instead of the other way around. Many companies may offer specials to new prospective retailers. They may waive the minimum order requirements, credit check, and prepayments if you sign up with them. Top-notch wholesalers could also offer international delivery or special net payment options. Avoid high expenses at the get-go by taking advantage of such specials, and turn a profit a lot quicker.

Sniff out whole-scammers. For every honest wholesaler looking to build a successful relationship with you, there's a crook out there looking to do nothing but build his bank account at your expense. Avoid any wholesaler, for instance, who demands you pay an advance fee before you sign up with them. Be wary of wholesalers who claim to have thousands of items in their selection. These might not be wholesalers at all, but middlemen who are trying to bluff you. Instead of actually stocking these thousands of products, they actually buy them from a wholesaler, or another middleman, and resell them to you at a jacked up price, thereby cutting into your profits.

Get wired to the Web wisely. You now have a trusted Wholesaler and outstanding products to move, but so do thousands of other Internet retailers. How can you stand out to attract customers and save money doing so? One way to make a mark online is to design and write your own ads for your products. Many wholesalers provide complimentary stock product photos and descriptions that you can use in your online ads and classifieds. Then again, they provide the same thing to all their retailers. Most retailers use them. So you shouldn't.

Another effective way to sell on the Web is to find new and innovative sites to sell on. The main auction sites are often crowded with retailers who are eager to undercut your prices. Plus, these auctioning sites tend to have high fees and shorter listing durations. Avoid competition and high prices by trying the next generation of premiere selling sites, such as free online classified sites.

ree online classifieds services work as powerful avenues to sell your goods. They offer attractive features your business needs to take off, such as:

• No sign-up, registration, or transaction fees.

• Free listing (text description and image upload).

• Up to 60-day ad listing. This listing duration is light years longer than most other sites and renewals are free as well.

• Distance calculator. This function comes in handy if you're concerned with locality.

These free online classified sites can be the ace up your sleeve, whether you're just launching your home-based Internet retail operation or trying to shoot for the stars with an established business. Strap yourself into your chair and count down to ignition.

About the Author: Donald Lee is the public relationship manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit
http://www.buysellcommunity.com - Free Buy & Sell Classifieds


Source: www.isnare.com

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Warning Signs Of Online Fraud And How To Avoid It

By Donald Lee

The number may seem grim for Web-based commerce. In 2004 in the Unites States alone, computer users logged in more than 207,000 Internet fraud reports to the U.S. Internet Crime Complaint Center. If you look hard at this number, you may be astounded, and a good bit frightened, by the implication. You may ask, “Is it really safe to buy and sell at an online site?”

Put simply, the answer is: yes. The Internet is an incredibly powerful tool for business, so you can’t pass it over just because of a few crooks and conmen—even if they do seem like they’re behind every pop-up window and banner ad. The truth is that you can create opportunity and make more money online than you could lose in fraud.

Better yet, you could lose absolutely nothing if you know the warning signs of fraud and the tricks to avoid danger during your Web-based business dealings.

Whether you’re looking to buy or sell goods online, the first—and the best—way to fight fraud is prevention. There are certain warning signs to watch for, which should set off a chorus of alarms and flashing red lights in your head. Don’t do business with this person! For buyers, these potential warning signs can be when a seller:

• asks you to pay through non-traceable avenues, such as Western Union or MoneyGram, or a third party, or via an overseas address. You should ask yourself—and the seller—why he or she won’t accept payment options that are traceable and convenient for you.

• posts an image on his auction or classified ad that’s obviously from an outside source. Sometimes these images may not even match the type of item, let alone the brand, that the ad features.

• sells a typically expensive item at cut-rate prices, which is a good indicator that it could be counterfeit.

• refuses to provide tracking numbers when you purchase an item. Tracking numbers are another way to trace a valid transaction.

• offers only excuses, instead of help, when your purchased item doesn’t arrive at your doorstep.

If you’re a seller, you ought to be wary of signs of a suspicious buyer, such as when a buyer:

• asks to pay only some of the fee, offering to the pay the rest sometime in the future. This is the old excuse from Popeye’s friend Wimpy, who always could be heard saying, “I'll gladly pay you Tuesday for a hamburger today.” Wimpy never paid Tuesday.

• sends you a cashier’s check for more money than the agreed price “by mistake.” In this scam, the buyer then asks you to repay him the difference by personal check, wire transfer, or money order—before you find out that the cashier’s check didn’t clear. Believe it or not, this scheme works because cashier’s checks can be cashed before they bounce.

• sends you a cashier’s check for the correct amount of money but then demands a refund, requesting that you repay with your own money. See the scheme above for how this trick works.

These warning signs, of course, are only for a handful of the frauds and scams out there. Conmen are good at what they do, trying to separate you from your money. That’s why it’s best to always follow these golden rules of online commerce whenever buying or selling on an Internet auction or classified site.

Keep your common sense. No matter how good a deal seems, or how much clients say they want to pay, always remember the old adage: “If it sounds too good to be true….”

Do your business locally. Try to buy and sell from your neighbors as much as possible. It’s safer, more convenient, and better for your local economy. What’s more, it saves you the trouble of dealing with foreign vendors and buyers. Though they may be legit, dealing with them can be complicated because of different legal systems and customs, which can make any conflict difficult.

Seal the deal with plastic. Paying for items with credit cards, and allowing your customers to charge for purchases, is a great all-around business decision. Under U.S. law, all plastic purchases are protected from fraud and allowed to be disputed in case of problems.

Meet at the middle man. Intermediary services are virtual middle men that protect both buyers and sellers from cyber shysters. Services like Escrow act as a holding pen for both payment and sale items until both the buyer and seller are content. Only then will Escrow finish a transaction.

Purchase with PayPal. As Escrow and credit cards do, PayPal guards against fraud for both buyers and sellers. It’s a secure and reliable way to transfer money over the Internet. No wonder PayPal is the most popular online money transfer service.

As you can see, the odds are actually in your favor when it comes to doing business on online classified or auction sites. The resource of the internet is far too valuable than to be taken away by a few crooks and conmen. It simply comes down to being smart, sensible, and observant whenever buying or selling on the Web. Then again, that’s what all good business is about, whether you’re doing it in a mall or on the information superhighway.

About the Author: Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit
http://www.buysellcommunity.com
- Free Buy & Sell Classifieds

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5 Critical Steps To Protecting Your Computer On The Internet

By John Lenaghan

Spyware, viruses and worms... oh my!

If you are connected to the internet, you need to make sure you get your computer set up properly if you want to avoid problems down the road.

With all the viruses, spyware and other threats on the internet today, no computer should be set up without the proper protection.

And that protection needs to be in place as soon after you hook up your new machine as possible.

The following five steps will make your computer a much harder target for threats. You still won't be completely immune to problems, but 99% of the time the threat will pass you by, looking for the easy mark.

1. Running a Personal Firewall

A personal firewall is software that basically makes your computer invisible to hackers, worms and other threats that can infect your computer over the internet.

Setting up a firewall is the absolute first thing you should do if you're going to connect to the internet. Without a firewall, your computer could get infected in as little as one minute after connecting.

If you have a brand new computer running Windows XP Service Pack 2, there is a firewall built into Windows. It will already have been turned on when you first set up your computer.

If you're running an older version of Windows, even an earlier version of Windows XP, there is no firewall automatically set up for you. In this case there are two possibilities:

- Your computer came pre-loaded with a firewall such as Norton Internet Security or McAfee Internet Security

- You have no firewall installed and should download one ASAP.

If you don't have any personal firewall software installed, you should do so right away. Zone Alarm is a very good firewall program that has a version that you can download and install for free.

You can download the free version of Zone Alarm from http://www.computer-help-squad.com/zonealarm

2. Turn on Windows Updates

Again, if you're running Windows XP Service Pack 2 this is already set up, but otherwise you should turn on Windows Updates. Microsoft releases updates for security problems and other bugs in Windows on a regular basis.

These updates will keep your computer running better, and they often fix security issues that could compromise your information or privacy.

If you are running Windows XP Service Pack 2, you can double-check that automatic updates are turned on by clicking Start, then click Control Panel, then double-click Security Center. The window that opens will tell you if automatic updates are turned on, and lets you turn them on if they're not.

To turn on automatic updates in earlier versions of Windows XP, click on the Start menu, click Control Panel and then double-click on System. On the "Automatic Updates" tab, click the option to "Automatically download the updates and install them on the schedule I specify."

To turn them on in Windows 2000, click on Start, click Control Panel and then double-click on Automatic Updates. Again, click the option to "automatically download the updates and install them on the schedule I specify."

Now when Microsoft releases updates, they will be downloaded for you automatically and Windows will tell you when they are ready to be installed.

3. Install & Update Antivirus Software

Most new computers come with antivirus software these days. You might have Norton, McAfee, PC-Cillin or another brand. No matter what program you have, you will need to update it when you get connected to the internet.

It doesn't matter how new your computer is - there will be new viruses, and new updates for the antivirus software, since it was loaded.

The exact process is different for each brand of antivirus program, but most of them will have an icon in the bottom right corner of your desktop, beside the time. The icon might be a picture of a shield (McAfee), a stethoscope (Norton) or something else.

In most cases, if you point to the icon for your antivirus and click the right mouse button, a menu will pop up with an update option. It could be simply called update or could be something like Live Update or Download Latest Updates. If you click on the update option (with the left button this time) it will install the newest updates for you.

If you're not sure which icon is for your antivirus software, just point to each one for a few seconds and a little title should pop up telling you what it is.

4. Install Anti-Spyware Software

Spyware - and other things known as adware and malware - is becoming as big a problem as viruses. Spyware programs can cause a lot of problems with your computer, not to mention they can track your personal information and you never know where it's being sent.

Some new computers might includes antispyware software, but most of them don't yet. There are quite a few anti-spyware programs available, some free and some not. The one I recommend is from Microsoft and is one of the free ones.

One of the reasons I like it is because it always runs in the background and will automatically catch a lot of spyware before it gets on your computer.

Many of the other programs don't catch it until you run a scan. Not only does this allow things to get on your computer, it also means you have to actually remember to run a scan.

You can download the free Microsoft Antispyware from http://www.computer-help-squad.com/antispyware

5. Set up a Free Email Account

This last item is not as critical as the first four, but I would highly recommend you set up an email account with one of the free services like Hotmail or Gmail.

Once you're on the internet, you'll find a lot of useful information that you want that requires you to provide an email address. In some cases, these people will end up sending you a bunch of spam.

If you use a free email account to sign up for anything that you don't know for sure you can trust, it's not going to fill your main email with a bunch of junk.

This goes for anything really, not just online information. If you're entering a contest or signing up for anything offline and you don't know where your information could end up being used, I would suggest using your free email address.

If worse comes to worse, and your free email address gets inundated with spam, you can always just set up a new one and let the old one expire.

Some of the better free email services are www.hotmail.com, www.gmail.com and www.yahoomail.com.

If you've had your computer for a while and never done any of these things, you should still take these steps to get it set up properly. It will definitely save you a lot of time - and possibly money - as you use your system.

About the Author: John Lenaghan offers easy-to-understand advice at the Computer Help Squad website. Find out more about these 5 steps - sign up for our newsletter and receive your free 5-part guide at http://www.computer-help-squad.com/5steps

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5 Sure-Fire Ways To Make More Money On Ebay

By John Lenaghan

Have you ever dealt with a salesperson or a waiter who gave you unbelievably good service? How about someone who didn't seem to care about you one bit?

Which of those people would you go back to the next time you needed to make another purchase or eat another meal?

I'm willing to bet you would go back to the business or person who gave you great service. Have you ever considered that this same principle applies to your eBay sales?

One of the easiest ways to get more sales on eBay is to make every buyer think "Wow, I've never had such a good experience buying on eBay!"

Once someone has bought from you and had a good experience, they're much more likely to buy from you again. They already know they can trust you, you ship quickly, your descriptions are clear and honest, and all the other things buyers wonder about when dealing with an unknown seller.

Use the following 5 tips and watch your repeat business go through the roof...

1. Quick Response

When you have an item listed on eBay and a potential buyer contacts you with a question, respond quickly. It's important, and actually critical to your success to check your email several times a day. Answering a question quickly could be the difference between you getting the sale or the buyer going elsewhere.

2. Accurate Listings

When you list your items on eBay, write an accurate description. You don't have to write long paragraphs or rambling information, but provide exact measurements, colors, condition, etc. Be honest and precise when it comes to your description.

3. Buyer Contact

Once your items have sold, be responsive to the buyer. Contact them as quickly as possible after the auction has ended, thank them for their purchase and provide the required information for payment.

4. Sending Items

In your description, provide accurate details regarding shipment. Make sure the items are sent within the time you stated. In many cases, people purchase something for a specific purpose and if you don't ship it when stated, not only do you mess up their schedule but you have probably lost a customer and opened the door for negative feedback.

5. Shipping & Handling

You should always charge actual shipping costs, or at most a little extra to cover the cost of your shipping materials. There are a number of shipping calculators that can be added to your description so people can calculate their own shipping. Another option is to state that you will provide actual shipping at the end of the auction, based on the destination. Overcharging your customers for shipping and handling is frowned upon and will often result in unhappy customers.

It's always a good idea to include a thank-you note with every item that you ship. It can be on a business card or something larger, whatever you prefer.

Of course your thank-you note will also include the address to your eBay listings and a friendly reminder for your customer to check back regularly for more of your great deals and exceptional customer service...

About the Author: John Lenaghan offers success tips for eBay and other online auctions at the Online Auction Advisor website. Visit http://www.online-auction-advisor.com for more ways to improve your buying or selling on eBay.

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How To Find What You Want With Google

By John Lenaghan

Most people who search on the internet have a favorite search engine. In fact, the majority of internet users choose Google.

Do you fall into this category? If so, are you taking advantage of everything Google offers?

If an internet search means you go to www.google.com and simply type 2 or 3 words into the search box, hoping to find what you're looking for, you aren't even scratching the surface.

How Can You Get Better Results?

Google is the number one search engine for good reason - their results are generally the most accurate. Even so, there are ways to pinpoint what you're looking for even more effectively.

You have two options when it comes to fine-tuning your searches - you can use the Google Advanced Search screen or you can use "modifiers" in the main Google search.

Option 1: Google Advanced Search

When you go to www.google.com, there is a little "Advanced Search" link to the right of the main search box. If you click on that, you'll get the much more detailed Google search, where you can make very specific requests.

The first four sections, highlighted in blue, are some of the most important. Here you can specify any of the following:

1. All of the words - this will give you results with all of your search words, but not in any particular order. They can also be anywhere on the page.

2. The exact phrase - this will give you results with exactly the phrase you enter. The phrase must appear on the page exactly the way you enter it.

3. At least one of the words - this will show results with any one or more of your search words on the page.

4. Without the words - this will give you results that don't include your search terms at all.

These four sections can be used independently or combined to work together.

For example, you could search for the exact phrase 'free virus software' without the words 'trial' or 'tryout' if you're looking for free virus software but don't want trial versions that will expire after a short time.

As another example, you could use option #3 (at least one of the words) if you're looking for something but don't know exactly how to spell it. Put a few possible spellings in and it will find pages with any one or more of those spellings.

The rest of the sections on the Advanced Search page are pretty self-explanatory. One that I will point out is the Domain option. You can specify a website and either search for something only on that site, or anywhere but that site.

If you've found an interesting website that doesn't have a search function of its own, you can use this to limit Google to searching that site for whatever you're looking for. In fact, the Google search is often better even if the site does have its own search function.

You can also use it to find other references to something you might have read on a particular website. If you search for it and exclude the site you saw it on, you'll find other references to it that you can cross-check.

Option 2: Using Modifiers

Modifiers will let you use all the advanced features without having to go to the Advanced Search page every time. These modifiers can just be entered in the standard Google search box to get the same results as the advanced options.

There are quite a few different modifiers that can be used, but some of the most useful are as follows:

Putting "" around a phrase will search for the exact phrase. Searching for free antivirus software will show you pages with those three words anywhere on the page. Searching for "free antivirus software" shows you pages that contain that exact phrase.

Putting a - before a word is the same as the advanced option "without the words." So, to use the example used earlier, searching for "free virus software" -trial -tryout will show pages with that exact phrase, not including the other two words.

Using site: followed by the domain name of the website you want to search will only return results from that particular website. For example, searching for "virus protection"

site:computer-help-squad.com will only return results from the www.computer-help-squad.com website.

Again, these can be combined so -site: will return results from any site except the one you specify.

How to Figure Out the Modifiers

The easiest way to see how to use modifiers in your searches is to try some searches with the Advanced Search page and see how Google formats them.

Using our example again, if you enter 'free antivirus software' in the "with the exact phrase" box and the words 'trial' and 'tryout' in the "without the words" box, the search that Google runs looks like this:

"free virus software" -trial -tryout

If you play around a bit with the advanced searches, you'll see how Google formats them for you. Next time, you can just enter them yourself in the standard search box instead of going to the Advanced Search page.

Once you get the hang of these options in Google, you'll find that your searches get even more accurate because you can filter out the stuff you don't want.

About the Author: John Lenaghan offers easy-to-understand advice at the Computer Help Squad website. Sign up for our newsletter and receive your free report "5 Critical Steps to Protecting Your Computer on the Internet" at http://www.computer-help-squad.com/5steps

Source: www.isnare.com